Last week United States Internet community to talk about something else is micro-blog Twitter. Twitter this year were United States media impact, flow is 10 times in the same period the year before last January, February traffic was 13 times in the same period the previous year, using more than 7 million people, but this time we can discuss the matter, even those who do not like Twitter will be interested at a glance: Twitter came up with a new profit model eyes light up. This mode is not profitable we believed from the enterprise user's "Freemium" selling method, but directly to the so-called "top service" (premium service), and his top consumers of only one-
Microsoft!
Just last week, there is a website "ExecTweets" launched this Web site by Microsoft "pay", the whole station sponsorship. ExecTweets of ideas quite interesting of, they found now many "big" are began wrote Twitter has, such as large Star Jennifer Aniston is Twitter overthrow has, so ExecTweets do of, is help you collection good many shopping centre of "big" of Twitter account, at any time lists they in Twitter by wrote of latest "text", last week ExecTweets has collection has 77 bit "big", and this week has increased to 98 bit, classification for Government and education, and medical class, and retail industry, and technology industry,, including Coca-Cola, and Viking records, and AMD of senior, also including Seattle, city officials, you can once selected a industry, and on "with" has inside all of people. If you are investing in stocks, may also collect some industry top Twitter, you can glimpse this industrial boom is good or bad. ExecTweets in addition to collecting these latest "big words", but also for general users "push" these passages and push higher is more likely to appear in the Home. ExecTweets ExecTweet also provides a Twitter account, just send a message to "@ExecTweetss" can then recommend other "big shot" to the site.
However, in addition to Microsoft's high profile sponsor (written in the lower right corner "Brought to you byMicrosoft"), the other details of the site is not clear. Sponsorship details we do not know, how much Microsoft actually pay money, the big shot of what elections? Report that these big shot clearly did not inform is direct election came in, because the bottom of the page also has a "remove your Twitter" link.
Comment on ExecTweets this site, it is the most interesting is to create another "plain people" content sites possible. We all loved the "total sum" because according to the theory, if a group of people can jointly operate a Web site, you only own a little force, content can be endless, endless? However, a success of "total pen content website" need several elements, which one is produced a of theme, that theme must cumulative was and fast and fast, let these people on like eat was too full, will wanted to "spit" out (Sorry such nausea described), General of long text of tribe grid, a a people to cumulative so more things is does not easy, wrote long text and must was long of training, to are "spit" a large heap, many people of operating long only is other, also no regularly writing of habits, so we know, pigment people total pen tribe grid has been are does not success. But, ExecTweets renewed our "total sum" passion, if the "plain people" collection of Twitter in the piece, a station? Above the micro-blog to share, no pressure, anytime, anywhere, relaxed and enjoyable, the big man absorb a lot of normal every day people do not receive the things, and all have something to say, people directly and the company said that feel strange or waste Members ' time, writing on Twitter, write a habit. Everyone "spit" is not much, just a little bit, often sick, collected a few, the "total sum" site just excellent, and even better ExecTweets not at all, and these "big" good, casual integration is a very exciting new content site, at any time to update.
However, the "total amount" is not the ExecTweets best place. Popurls written long ago and Intel's "Dragon", "theme" cooperation cooperation is similar, but ExecTweets also has a very special place-of-
In fact, ExecTweets this Web site, on Twitter do not contact Microsoft, nor found by Microsoft Active Twitter. It, is by a company called "Federated Media" (referred to as FM) of blog marketing companies do, it devoted some advertising case, to some large blog or blog media to carry, wide enough. Usually such advertising companies in the Middle, in the press release which is the only "reference", what you see is "Twitter" and "Microsoft" pleasant cooperation?
However, this is not the same! FM of abnormal high profile appears in the ExecTweets it, ranking "co-produced", and all of the email is to FM, rather than Twitter or Microsoft. FM also has public arrangements will be expressed, may be other manufacturers again later, to launch game similar to the ExecTweets.
ExecTweets real "hero" really behind "Tibet mirror people", should be the Federated Media is on!
And FM was "talk is words", open station speed also soon, last week also no end, immediately and launched another take with Twitter go of website "MarchTweetness", this website is take with this year United States University Basketball League NCAA of "MarchMadness" during, let love see basketball of people can through Twitter together see with one of events of all Twitter of discussion flow, if also wanted to joined discussion, as long as will you wanted to said words front plus "pound" behind plus team of name, on can joined the field competition of discussion. And guess what, this site also has a large sponsor, the sponsor is-"AT&T"!
Therefore, the FM was the next city!
If you do not have the Web site now, but you want to add to the top? So, may wish to learn the practice of Federated Media. Federated Media really can be said is the winner of the event. Just as Twitter themselves admitted in the blog, FM complement their insufficient (sounds a bit helpless) they think many practices, but their weakness, no time, no resources to carry out more powerless to talk to advertisers well. So, if you will do website, can using existing of website of resources, pocket a Pocket into a similar ExecTweets of station surface, and then to and advertising main on, on good yihou, then around back and mother station (is Twitter) on, on both sides of are is Dachang, cooperation up, price, and conditions are is high, so although is being intermediaries, although little only, but because on both sides of are cannot do, website is belonging to own of, therefore FM received of also does not too less.
Therefore, the most interesting new profit model is not Twitter, but new profit model FM! Members see FM do was so good, probably immediately on ready, venture home is expected to then set off another a wave of imitation tide, ExecTweets this ideas actually super simple, just to several people integration in together only, venture home can do of, is first to own live of local, may is a interesting of industry, all of using Twitter of big of do a integration, open a website, to brings some flow.
It is interesting, mentioned before "Reebok" marketing site stayed up 1.5 years to achieve their objectives, this "marketing activities" is clearly more interesting, like this marketing activity, not just one or two months, it clearly is long, and is staged to launch. For a Web2.0 site, I think, would be a very interesting approach. It is not this outside a large park built a large Board (buy ads), is not in the large park of some recreational facilities labeled "Microsoft" stickers (sponsored channel), it is in the Park next to another and then opened a small paradise, are big paradise of hydro, will always continue to run it. This small paradise itself it was over, and Microsoft will give everything in their power to make this small paradise becoming more and more good, it's hydropower will always come from paradise, never down, also said it had to rely on for ever in paradise. For Microsoft, and it is signed and has the small paradise, so it is within the scope of it security. All because this station is to use the parent station's "hydro", so this is a win-win "long" cooperation program.
Such a "long" means of cooperation, should be quite suitable for manufacturers. Manufacturers as also seen in such a way, is willing to spend some money to sponsor such a small site, a sponsor for one year, also because the manufacturers brand and helped this small site's momentum. But all this if not FM, also all flow in empty talk, FM by wisdom created an amazing profits for himself, now let us see FM this desperately contributed "two plants together" how the game will go on!
Like the Tokyo impression? Official forum to her new look:)
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